ShipBob CMO on Peak Season 2026

He's shipped over a billion units. He says your Black Friday gets decided in September.Casey Armstrong, CMO of ShipBob, returns for his third appearance to break down peak season 2026. Five years ago the villain was Shipageddon. This year there's no single boogeyman, just tariffs that pushed brands global, an exploding channel mix, and AI quietly eating the back office.What you'll learn:Why right now is "inbound peak" and what to send your 3PL before OctoberThe real warehouse math: when one node beats five, and why split shipments crush marginsThe only two levers that lower shipping costs (and you can only pull one)The subscription discount trap that trains customers to game you, plus how Rise Coffee and Momentous do it rightHow brands turn screenshots into warehouse receiving orders in 30 seconds with AI agents in SlackShipBob Promise: delivery dates on the PDP and at checkout, built by the exec who ran Amazon's North America fulfillmentThe Watchmaster story: a crawler that undercut Rolex competitors $5 at a time to win Google ShoppingThe exact signal it's time to stop packing your own ordersGuest: Casey Armstrong, CMO of ShipBob, the global fulfillment platform with 70+ facilities worldwide. Previously VP of Marketing at BigCommerce.Show Links:ShipBob: https://www.shipbob.comUnpacked with Casey Armstrong, ShipBob's podcast: https://unpacked.shipbob.comCasey's prior appearances: Shipageddon (Dec 2020), 3PL ShipBob Sees Strong Black Friday Fulfillment (Dec 2021)SPONSORSSwym - Wishlists, Back in Stock alerts, & more getswym.com/kurtCleverific - Smart order editing for Shopify cleverific.comZipify - Build high-converting sales funnels zipify.com/KURTWORK WITH KURTApply for Shopify Help ethercycle.com/applySee Our Results ethercycle.com/workFree Newsletter kurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.