How Legacy Media is Killing Itself

Mark Halperin sits down with media entrepreneur and Complex founder Rich Antoniello for a wide-ranging conversation about the future of the media business. Antoniello explains why legacy brands are losing their hold on audiences, what separates successful new media companies from the rest, and how Fort Nash is betting on the growing influence of country music and Southern culture. Plus, he breaks down why so many media companies get video wrong, why YouTube subscribers are far more valuable than other social media followers, and what it takes to build a lasting media brand in an increasingly fragmented world   Ro Body: Visit https://ro.co/nextup to see if you qualify for FDA-approved GLP-1 treatment options and get started. #sponsored   Lean: Get 20% off plus free rush shipping when you go to https://TAKELEAN.com and use code NEXTUP   SelectQuote: Compare top‑rated life insurance options. Visit https://SelectQuote.com/mark to get the right coverage at the right price.   Follow Next Up with Mark Halperin on all social platforms: Instagram: https://www.instagram.com/nextuphalperin TikTok: https://www.tiktok.com/@nextuphalperin X (Twitter): https://x.com/NextUpHalperin     Connect with Mark Halperin on social media: Instagram:  https://www.instagram.com/markevanhalperin X (Twitter):  https://x.com/markhalperin   Find the full audio show wherever you get your podcasts:   Apple — https://podcasts.apple.com/us/podcast/next-up-with-mark-halperin/id1810218232   Spotify — https://open.spotify.com/show/2f0n8G4xqUo8aGxbbbtRjH%3Fsi%3D8e4ff54000cc438d Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.