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Podcast Episode

The Most Underrated Social Media Platform You Need to Start Posting On

The GaryVee Audio Experience·Gary Vaynerchuk·13 September 2026·30 min

About this episode

In this episode of the GaryVee Audio Experience, I sit down with Snap in New York for a talk with a room full of performance marketers and agency folks. I talk about why social media is dead and this is the era of interest media, and why our industry is shockingly broken between performance and brand. I get into why Snap Spotlight is the biggest underpriced attention nobody's talking about, and why the QVC-ification of every social network aka live shopping is the biggest trend of the next decade. You'll learn about:• The Death Of Social Media and Rise Of Interest Media• Organic Views is an Important Metric• Snap Spotlight is Underpriced Attention• Live Shopping For The Next Decade