Atom Brum: Embracing Heart and Humanity in Creative AI Work — S1/E7

In this episode, I talk with Atom Brum of Studio Heartfelt to talk about how he's built a deeply personal creative practice that blends hand-drawn illustration, needle felting, and AI tools, without losing the heart and intention that make his work uniquely his. We dig into his origin story, his workflow, why story always comes first, and what it means to stay a creative person through a period of real upheaval. Running Order Introduction to Atom Brum and his unique artistic approach How AI amplifies Atom's visual storytelling and character design The multifaceted nature of AI: helpful tool vs. distracting fad The importance of capturing emotion over technical perfection Stories that defy Hollywood conventions, rooted in authenticity Atom's visual and narrative style — simple moments, deep messages Finding inspiration through everyday observation and mindfulness The origin of the "green nose" signature and playful branding Atom's creative background and how it influences his process The importance of organic, unfiltered creation and embracing imperfections Practical tools: drawing on paper, digital platforms, and AI workflows Using AI platforms like Nano Banana for character stylization and scene building The challenges and opportunities of AI in creating complex scenes with many characters The limitations of current tools and the importance of human oversight Moving from digital characters to physical needle felt creations The impact and ethics of AI — control, control, control, and environmental considerations Tips for creatives: letting go of filters, preparing materials, and trusting the process The significance of humor, playfulness, and authenticity in artistic expression Atom's playful "green nose" as a symbol of fun and spontaneity Building resilience and a positive mindset amid rapid technological change Final thoughts and encouragement for fellow creatives Resources & Links Studio Heartfelt Atom on Substack Procreate Concepts App Flora AI Platform Sponsored by The Reflective Travel Workshop Video Have you ever wanted to create travel sketchnotes from a trip, using only photos and memories you already have? In this 2-hour recorded video replay, I walk you through my process for creating travel sketchnotes, then guide you through your own photos and memories so you can do the same for your trips. You'll also get a set of downloadable, printable sketching templates to help you get started. The full video replay and templates are just $20. https://rohdesign.com/travel Subscribe to the Sketchnote PodcastYou can subscribe to the podcast through iTunes, Google Podcasts, Spotify, Amazon Music, YouTube or your favorite podcast listening source.Support the PodcastTo support the creation, production, and hosting of the Sketchnote Army Podcast, buy one of Mike Rohde's bestselling books. Use code ROHDE40 at Peachpit.com for 40% off!Sketchnote Lab is Mike Rohde’s space designed to bridge the gap between sketchnote theory and practice. You don’t need to be an artist to think visually. Join Mike and learn to use sketchnotes to clarify your thinking, solve problems, and move forward. Learn more about Sketchnote Lab.Mike is the author of The Sketchnote Handbook and The Sketchnote Workbook, bestselling books that teach regular people how to start sketchnoting and build a regular sketchnoting practice.He founded the Sketchnote Army and hosts the Sketchnote Podcast, where he interviews visual thinkers to understand what makes them tick.Mike teaches recorded, live, and in-person workshops to accelerate your sketchnoting practice and provides personalized coaching for your specific visual-thinking challenges.He is the illustrator of bestselling books like REWORK, REMOTE, The $100 Startup, Honest SEO, The Culture Playbook, and The Future Begins with Z.Become a Supporting or Founding Lab Partner to support Mike’s work.Some links in Sketchnote Lab posts are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools and resources I use and believe in.©2026 Mike Rohde, Sketchnote Lab