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Podcast Episode

How a single product got Keira Rumble’s brand, Krumbled Foods, to be stocked in supermarkets nationwide

Female Startup Club··19 July 2026·35 min

About this episode

Today I’m joined by Keira Rumble, founder and CEO of Krumbled Foods - the home of Beauty Bites, Australia’s first and only collagen bars. They’re tiny sweet treats that are packed with goodness to illuminate your skin, help with anti ageing and make you glow from the inside out. During our talk, Keira shares her experiences in building a brand of this size and what went wrong when she first started out, how she launched nationwide in Australia into Priceline and Coles, what it's like to trademark a brand, getting into Sephora’s accelerator program and her advice to women who are just starting out.  LINKS WE MENTION:Krumbled Foods website: https://krumbledfoods.com/Krumbled Foods InstagramKeira's InstagramSephora's Seed Accelerator Program 📱 Join 160K smart chicks in the Female Startup Club universe: → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.