Word of mouth has long been one of marketing's most powerful tools, but marketers still struggle to understand what makes it effective. On this episode, we talk with Koen Pauwels, Professor of…
Dr. Cody Coleman built the benchmarks that got rival AI labs and hardware makers to agree on how to measure machine learning performance. Now, as founder and CEO of Coactive AI, he's tackling a harder…
Young consumers increasingly say they prefer shopping in physical stores. But that doesn't mean they're abandoning digital. MaryLeigh Bliss, chief content officer at YPulse, joins host Gabriella…
Anku Rani, a doctoral researcher at MIT and an MIT Tata Center fellow, joins Gabriella Mirabelli to challenge a working assumption in AI video production: that a better-looking clip is automatically a…
Do process photos increase charity donations? Josh Lundberg, assistant professor of marketing at North Carolina Central University, joins Up Next to answer that question. His research with colleagues,…
Jack Myers, media ecologist, futurist, and Peabody Award-winning author, joins Up Next to argue that AI has not solved the judgment problem in business; it has hidden it. As intelligence becomes cheap…
Dan Coates, CEO and co-founder of YPulse, joins Gabriella Mirabelli to explain why the youth research firm built a direct connector into Claude and other similar gen AI systems. Coates describes…
Scott Goodson founded StrawberryFrog, a global agency built on a philosophy he calls movement marketing. In this episode, he and Gabriella Mirabelli trace that framework from its origins through…
Rod Duclos, Associate Professor of Marketing at Ivey Business School at Western University, joins Up Next to discuss research published in April 2026 in the International Journal of Research in…
Joshua Lifrak spent five years building the mental skills program for the Chicago Cubs, including the 2016 World Series championship run, before taking that framework into the corporate world. His…
