The Sales Mistake Costing Financial Services Advisers Thousands | Ep 432

If you want more time and freedom from your brokerage but feel stuck because you're already working at capacity, this episode shows you how to fix it. Want to increase your sales? Let's have a conversation about your sales process: https://systemise-scale.com/audit I'm seeing far too many advisers and financial services business owners converting just 10–40% of their mortgage clients into protection, with average premiums around £50. That's not just revenue being left on the table. It's stopping you from creating the capacity, team and freedom you actually want. In this episode, I break down exactly what I'd change: Why I believe your mortgage-to-protection conversion should be 75% or higher — and what's going wrong if you're nowhere near it The 3-conversation client journey I recommend for separating the mortgage, financial resilience and recommendation conversations Why you need to stop deciding what your clients can afford and start making recommendations based on what they genuinely need How we're achieving 76% protection conversion and £100+ average premiums, including converting clients who initially said they didn't want protection How I'd use increased protection revenue to fund admin, trainee advisers and additional capacity so you can get out of lower-value work Because ultimately, this isn't just about making more money. It's about creating more control, more profit and more freedom. If you want that more control, profit and freedom in your mortgage business, book a Systemise Audit Call If you struggle with social media, grab a free copy of my Amazon bestseller, The Lead Generation Guide Hosted by Gary Das: business growth consultant helping financial services entrepreneurs systemise, scale and create a freedom-led business and life they love. Be sure to like, comment, and subscribe for more insights on personal and professional growth. I hope you enjoyed today's episode; please subscribe, rate and review the show on your favourite platform. Follow me on Social media: Instagram | LinkedIn | Facebook | Website | YouTube