Stop Paying For A Website That Won't Get You A Single Client | Ep 430

I've spent thousands on websites thinking a more professional-looking business would generate more enquiries. It didn't. The problem was simple: a website doesn't create demand, it handles demand that already exists. In this episode, I break down what I'd build instead, why you can get it live in an afternoon, and the five things I believe every adviser landing page needs to turn attention into enquiries. Why I stopped relying on websites to generate leads and what I learnt from getting this wrong myself The 5 things I put on a landing page to make the message clear, relevant and easy to act on How I tell whether I have a traffic problem or a conversion problem before spending more money on marketing Why I deliberately make my messaging more specific instead of trying to appeal to everybody How I use one clear call to action to make it as simple as possible for someone to become an enquiry I also explain why I still have websites, where they fit into my longer-term strategy, and why I'd prioritise building a landing page that generates opportunities before investing thousands into a bigger website. Check out the marketing CRM built specifically for financial services Active CRM If you struggle with social media, grab a free copy of my Amazon bestseller, The Lead Generation Guide Book A Systemise Audit Call if you're ready to level up your business Hosted by Gary Das: business growth consultant helping financial services entrepreneurs systemise, scale and create a freedom-led business and life they love. Be sure to like, comment, and subscribe for more insights on personal and professional growth. I hope you enjoyed today's episode; please subscribe, rate and review the show on your favourite platform. Follow me on Social media: Instagram | LinkedIn | Facebook | Website | YouTube