Family Finance Trends in 2026

Jonathan Morales, Head of Community Banking at JPMorgan Chase, unpacks viral money trends reshaping how younger generations think about finances. Join the session to explore how transparency, accountability, and digital culture are redefining how families talk about, save, and spend money. Jonathan has extensive experience at JPMorgan Chase and will discuss both the promise and pitfalls of new trends. Also, he shares how they can inspire financial confidence and community connection, but also risk spreading oversimplified or performative advice. He goes beyond the hashtags to understand what these shifts mean for the future of personal finance and how families can adapt with purpose and confidence.