Jake Cousineau on the Psychology Behind Financial Decision Making

Jake Cousineau teaches personal finance at Viewpoint School, where what started as one trimester course now reaches nearly every eighth grader plus juniors and seniors. His first book "How to Adult: Personal Finance for the Real World" grew from a short guide for graduating seniors into a text adopted by schools and colleges nationwide. Now his second book "Face Your Financial Fears" tackles the myths and psychology that keep people from addressing money problems. In this session, Jake will share what he's learned from years in the classroom about making personal finance approachable rather than intimidating, why storytelling works better than traditional textbooks, and how he helps students shift from feeling hopeless about money to seeing a clear path forward. Perfect for teachers looking for practical ways to make financial concepts relatable and for anyone considering writing their own educational materials.