Creative is often treated as an expense. Joe Prebich, the VP of Benchmade Knife Company, believes the best creative can become one of a brand's most valuable growth assets. In this episode, Joe shares…
In the first episode of the Relevance Project, Cole sits down with the teams at SkyGOAT, Kitworks, and Loon'r to understand where each brand is starting, what they want organic content to accomplish,…
Professor Jenni Romaniuk, Research Professor and Associate Director at the Ehrenberg-Bass Institute, Adelaide University, breaks down the science behind how brands are remembered. We explore why…
Cole shares the thinking behind The Relevance Project and why he believes relevance has become one of the most important competitive advantages available to brands today. The goal of marketing hasn't…
After reviewing 19 brand applications, Port Side has selected three brands to work with: Kitworks, loon'r, and SkyGOAT. The Relevance Project is a public experiment exploring whether outdoor brands…
Andy Pearson, VP of Creative at Liquid Death, explains why brands should stop thinking like advertisers and start thinking like entertainers. We dive into how Liquid Death built one of the largest…
The Relevance Project is underway! 15 brands have applied to be considered. If you want to apply, reach out to us and submit your application by June 26th. About: This podcast is produced by Port…
In this solo episode, Cole shares why he believes many outdoor brands already possess something unique beneath the surface, but struggle to translate that uniqueness into content that earns attention,…
Laura Jastram-Wrend joins Cole live at the HikeExpo to discuss what most outdoor brands are still getting wrong about the power of social. Laura breaks down why social should no longer be treated like…
Cole hit the floor at the HikeExpo to interview founders about the reality of running social at a small brand. Is there an alternative to spending $10,000 a month on paid ads in a small business where…
