Surcheros: The Tex-Mex Franchise Winning in Towns Everyone Else Skips

The Restaurant Technology Guys podcast features Luke Christian and Jake Philpotts,, the founder and vice president of development at Surcheros, a fast-casual Tex-Mex restaurant chain. They discuss the unique founding story, the passion for people, site selection, off-prem sales, and the franchisee experience.TakeawaysPassion for people drives the success of Surcheros.Site selection and off-prem sales are critical for the growth of the brand.Franchisees are attracted to the authenticity and transparency of the Surcheros team.Chapters00:00 Founding Story and Unique Concept03:16 Passion for People and Purpose06:32 Site Selection and Off-Prem Sales09:27 Franchisee Experience and Engagement25:19 Product Differentiation and Innovation29:57 Franchisee Selection and Cultural Fit33:07 Brand Expansion and Product Recommendations