168 - Where does stakeholder misalignment really start?

What if the real reason your deal is stuck… isn't the customer? In this episode, Ricky and Paul challenge a common assumption in sales: that stakeholder mapping is only about the external buying group. In reality, misalignment often starts internally. We explore why progress slows when: Internal agendas aren't understood Assumptions replace real relationships Stakeholder mapping is done superficially — or not at all You'll see how effective stakeholder mapping goes beyond boxes on a slide and becomes a strategic alignment tool.