Episode 570: The Google Search Trick That Finds Motivated Sellers with Seth Greene

Six years is a long time between visits, and I was excited to catch up with Seth Greene, someone I've known and worked with going all the way back to 2017 or 2018. Seth is the founder and CEO of Market Domination, one of the nation's foremost authorities on growing a business through strategic affiliate and referral relationships, and under his leadership Market Domination landed a spot on the Inc. 5000 list of fastest growing companies. He's also the co-host of the Sharkpreneur podcast alongside Kevin Harrington, the original Shark from Shark Tank, a nine-time bestselling author, and has been featured on NBC News, CBS News, Forbes, Inc., and CBS MoneyWatch. We got into what Market Domination is doing right now, which has changed a lot even in just the last six years. Seth walked me through two of their newest capabilities: a way to place your podcast ads on other people's podcasts to grow your own audience, and a way to pull real time Google search data to build a list of people actively searching things like "sell my house" or "rent to own" in your target city, so you can put your message directly in front of a warm audience. We also got into the biggest marketing mistake Seth sees investors make, which is simply blending in and looking like everyone else, and who his services are actually built for, established investors doing real volume, not someone on their very first deal. Seth shared his process for building a network of "dream partners," people who already have your ideal audience, and how his own book turns podcast guest appearances into a referral engine. Toward the end, Seth got personal and told me the single most important thing he's learned recently: who you're being affects how well what you do actually works. It's less about the newest marketing tactic and more about the internal work. If you want a masterclass in both cutting edge direct response marketing and the mindset underneath it, this episode has both. Key Talking Points of the Episode 00:23 Welcoming Seth Greene back after six years and revisiting his background 02:22 Catching up on what Seth has been building since his last appearance 02:48 The two newest capabilities at Market Domination: podcast-to-podcast advertising and Google search data targeting 04:23 Who the Google search targeting tool is actually built for 05:31 The biggest marketing mistake Seth sees real estate investors make 06:41 Who Seth's services are and are not a good fit for 07:36 Using accredited investor data to help investors raise capital without their own money 08:34 Overcoming the fear of pitching investors by getting reps in and expecting rejection 09:17 Why creative deals and the three paydays model beat the old way of getting paid once 11:39 Whether budget minimums apply the same way to brand new investors 12:40 Seth's pricing tiers, from self-serve resources to a full outsourced marketing department 13:22 How to reach Seth for an exploratory call 14:00 Confirming how long Seth and Chris have worked together 14:39 Other ways to reach Seth: email, website, and LinkedIn 14:57 Where Seth sees AI heading in marketing, and why the human check still matters 16:14 What's changed in AI-assisted marketing just in the last couple of hours of testing 16:31 The three things Seth would prioritize first if he stepped into real estate marketing tomorrow 18:19 Building a network of dream JV partners who already have your ideal audience 19:29 A preview of Chris's upcoming appearance on the Sharkpreneur podcast 19:47 The most important thing Seth has learned recently: who you're being affects how well what you do works 21:17 The $4 Sandwich, the book Seth recommends for mindset work 22:14 Closing thoughts and where to find Seth going forward Quotables "Who you're being affects how well what you do works." "If you say the same things as everybody else, nobody knows how to tell you apart." "Go have some really bad offer conversations… get some reps under your belt with getting rejected so you improve your technique." Links Market Domination LLC (Seth's direct response marketing firm) — https://www.marketdominationllc.com Sharkpreneur Podcast (Seth's podcast with Kevin Harrington of Shark Tank) — https://sharkpreneurpodcast.com The Ultimate Guide to Growing Your Business with a Podcast: Turning Warm Fuzzy Feelings Into Cold Hard Cash (Seth's book, 30% off Amazon price for listeners as stated on air) — https://www.amazon.com/Ultimate-Guide-Growing-Business-Podcast/dp/B096LTQBH6 Book a call with Seth (free exploratory call for members of the Smart Real Estate Coach community) — https://bookwithseth.com 3 Paydays® Live https://3paydayslive.com/podcast Free Discovery Call https://smartrealestatecoachpodcast.com/discovery 3 Paydays® System Mastery Course - Use coupon code for 50% off https://smartrealestatecoach.com/qls Coupon code: pod Apprentice Program http://3paydaysapprentice.com/Podcast Masterclass https://smartrealestatecoach.com/masterspodcast 3 Paydays Books https://3paydaysbooks.com/podcast Partners https://smartrealestatecoach.com/podcastresources