#325 Business Isn’t Scientific—It’s Creative: Storytelling + Strategy with Jeremy Nulik

n this powerful episode, Lucas Mack sits down with Jeremy Nulick, founder of Boulder Futures, to explore what most leaders avoid talking about: emotion, identity, and the deeper human story behind business strategy. Jeremy shares his journey from journalism to strategic foresight, and challenges the modern assumption that business is purely analytical. Instead, he argues that business is a creative act—built on narrative, meaning, imagination, and the courage to make decisions that shape the future. Together, Lucas and Jeremy dive into: Why storytelling isn’t just marketing — it’s strategy The hidden struggle many executives face: emotional suppression What happens when your identity becomes your title Trauma, recovery, and the way pain can distort vision How hope is a discipline that leaders must reclaim Why vulnerability and human connection are essential for building lasting organizations This conversation is for founders, executives, creatives, and anyone who feels the tension between success on paper and emptiness inside. Because the future won’t be built by people who numb themselves. It will be built by people who are brave enough to be human. 🎙️ Subscribe for more conversations on leadership, truth, identity, and becoming the hero in your own life. https://www.jeremynulik.com/ Thank you for listening – if you’re struggling to break free and need support – go to my website and www.lucasmack.com. There’s you’ll find resources like videos and eBooks and information on how to work with me for coaching.