Podcast Episode

how to build tension in your data story

storytelling with data podcast·storytelling with data·1 September 2026·17 min

About this episode

Want to make your data story more engaging? Try adding a little tension. Join data storyteller Alli Torban as she explores how tension can create curiosity and keep your audience invested in your story. You’ll learn three simple ways to build tension—expectation versus reality, knowledge tension, and action tension—and see how members of the storytelling with data community put each technique into practice. RESOURCES MENTIONED:Register for our 8-week online course: plan, create, and deliver your data story. September 28th–November 22nd, 2026. Use the code PODCAST10 for 10% off your registration!Join the storytelling with data community!Look through the community exercise submissions for building tensionDanny’s submissionMiroslav’s submissionRegina’s submissionPodcast: help! my data story feels boringBook your own custom team training!