2166: How To Address the Grey Market by Antonella Pisani of Eyeful Media on Protecting Your Brand

Get the 200+ Page Optimal Living Daily Workbook (PDF) - Free.Want to turn today's episode into an actionable plan? Join the Optimal Living Weekly newsletter and I'll send you our 200-page digital workbook immediately. It's packed with the best takeaways from the show, formatted for easy reading and implementation at home.Get your free PDF workbook here: https://oldpodcast.eo.page/joinDiscover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.comEpisode 2166:Antonella Pisani explains what the grey market is, how legitimate goods leak out of authorized distribution and end up discounted on marketplaces, and why that costs brands money and reputation. She notes that chasing individual sellers with cease-and-desist letters rarely works, since they simply reappear under new names. The more durable fix is controlling supply: buyback programs for excess stock, a responsible liquidation partner, service benefits resellers cannot match, and a limited set of resellers bound by clear terms.Read along with the original article(s) here: https://www.eyefulmedia.com/blog/how-to-address-the-grey-marketQuotes to ponder:"The grey market (or gray market if you prefer) is a legal yet unethical trade involving products being sold by unauthorized resellers or through unauthorized distribution channels.""The truth is, going after grey market sellers often feels a lot like playing whack-a-mole.""Instead, you must find ways to keep your products out of the reach of the grey market as a whole."Optimal Work Daily is a daily career advice podcast where we narrate the best articles on productivity, entrepreneurship, and work-life balance, read to you by a professional narrator so you can grow your career a little more every day. Learn more about your ad choices. Visit megaphone.fm/adchoices