Podcast Episode

244: Big Bold Decisions In Your Equine Business And When To Burn The Barn

The Equine Business Podcast — Marketing, Mindset, Money & Growth for Equestrian Entrepreneurs·Jenni Bush • Equine Business Strategist & Mentor Equestrian Entrepreneurs·18 February 2026·9 min

About this episode

Every so often in business you hit a point where you just know something has to change. An offer, a project, a commitment that once made sense now feels heavy, draining, and completely out of alignment. But letting go feels risky, especially when you have already invested time, money, and energy into building it. In this episode, I’m sharing two big decisions I’ve made recently in my own equine business, including cancelling the Pace and Paddock magazine for the National Equine Show and closing the paid tier of the Equestrian Business Support Network. Both looked good on paper. Both could have carried on. But both felt like a genuine no. We talk about the difference between fear that comes from growth and the deep dread that tells you something is no longer right for you. This is a key leadership skill as an equine business owner. Knowing when to push through and when to make the call to stop. I also explore what it is actually costing you to keep the wrong “barns” standing in your business. Time, energy, headspace, and often your confidence. And why there is never a neat, perfect moment to make these calls. At some point you simply decide to lead. If you’ve been dragging an offer, a client type, or a project along because it feels safe or because you worry about letting people down, this episode will give you permission to reassess and move forward with clarity. In this episode we cover: – Two recent decisions I made to cancel and close parts of my business – How to tell the difference between fear and a true no – The hidden cost of keeping misaligned offers and commitments – Why leadership in your business sometimes means burning part of the barn down to build something better If this episode hits home and you know exactly what needs to change in your business, take some time to journal on it or talk it through with someone you trust. And if you want support from people who truly understand the equine industry, you are very welcome inside the free Equestrian Business Support Network or to explore The Collective. For more see: www.EquineBusinessMentor.com Take the health check here https://equinebusinessmentor.com/healthcheck-page  Join the Equestrian Business Support Network here https://www.facebook.com/groups/EquestrianBusinessSupportNetwork