[SHOWS]: How I Am Preparing For The National Equine Show And Planning A Stand That Actually Works For Me

The National Equine Show is just around the corner and in this episode I’m taking you behind the scenes of how I am actually preparing for it and planning a stand that genuinely works for me and my business, rather than just looking busy for the sake of it. Exhibiting at big shows can be a huge opportunity, but they can also become overwhelming if you try to do everything. This year I have made some very deliberate decisions about what I am not doing, as well as what I am focusing on, so that the experience is sustainable and actually aligned with how I want to show up. I share why I cancelled the Pace and Paddock magazine this year, even though it worked brilliantly last time, and why protecting my capacity as a full time carer and business owner has shaped every decision about this show. We often assume more is better at events, but in reality, doing less more clearly can be far more powerful. I also walk you through what I am taking to the show and why. The Equine Business Reset book will be front and centre, alongside clear and simple information about The Collective for those who want ongoing support, and an easy path into the free Equestrian Business Support Network for people who just want to stay connected for now. Finally, we talk about the feeling of the stand, not just the stuff on it. I want it to feel calm, honest and welcoming in the middle of a very busy event. That affects how I plan the layout, my energy, my breaks and how I interact with people across the day. In this episode we cover:– Why deciding what not to do is key when preparing for a big show– How I am protecting my capacity while still showing up fully– What I am focusing on instead of lots of complicated offers– How I want my stand to feel for both visitors and myself– Why being intentional with your presence matters more than just looking busy If you are coming to the National Equine Show, please do come and find me on stand B73. I would genuinely love to meet you and hear about your business. And if you cannot attend, I will be sharing everything I learn afterwards so you can still take the useful lessons for your own events.For more see: www.EquineBusinessMentor.com Take the health check here https://equinebusinessmentor.com/healthcheck-page  Join the Equestrian Business Support Network here https://www.facebook.com/groups/EquestrianBusinessSupportNetwork