The Power of Deep Story — Bob Rogers

Bob Rogers is a pioneer of immersive storytelling and the founder of BRC Imagination Arts, the renowned strategic design and production agency behind experiences like the Johnnie Walker Princes Street Experience, the Abraham Lincoln Presidential Library, and the Las Vegas Raiders Allegiant Stadium Tour, to name a few. His new book, DEEP STORY, distills more than four decades of experience creating transformative visitor experiences for brands, museums, cultural institutions, and theme parks. Today on the FoST Podcast, Bob shares his deep story philosophy, and what it means to put the guest at the center of the story, create experiences that move people, and use storytelling to inspire change. To learn more, visit our website at fost.org. To request an invitation to the FoST Explorers Club London trip, visit https://bit.ly/4wPk1eX. -- © 2026 Future of StoryTelling, Corp. Produced by Future of StoryTelling, Corp.124 West 13th StreetNew York, NY 10011Founder and CEO, Charles MelcherDirector, Carolyn MerrimanAssistant Producer, Tsuki Carlson in collaboration with Charts & LeisureFounder, Jason OberholtzerProducer, Meghal JanardanEditor, Garrett Crowe Mix and Music, Michael Simonelli With special thanks to Bob Rogers, David Gray, Bonnie Eldon, and Megan Worman.