Quick Tip: Sales Vs. Marketing

Why does marketing feel so heavy for so many entrepreneurs?In this quick tip episode of The Business of Thinking Big, Lianne Kim breaks down the key difference between marketing and sales — and why understanding the two can completely change the way you show up online.Lianne explains why marketing isn’t about convincing people to buy immediately, but rather about helping potential clients get to know you, trust you, and understand how you can help. She also shares how strong marketing naturally makes sales conversations easier, lighter, and more effective.If you’ve ever felt uncomfortable promoting yourself online or worried about sounding “salesy,” this episode will help you reframe your approach and simplify your process.In this episode, you’ll learn:The real difference between marketing and salesWhy your marketing shouldn’t feel pushy or perfectHow to warm up potential clients before sellingWhy discovery calls become easier with strong marketingThe role trust plays in converting clientsHow great client results fuel future sales and referralsWhy serving clients well is the key to long-term growth Timestamps:‌ ‌00:00 – Why marketing feels heavy for entrepreneurs02:00 – The difference between sales and marketing03:00 – Why marketing is like dating05:00 – The biggest mistake people make in marketing06:00 – What should happen in a sales conversation08:00 – Why strong marketing makes sales easier10:00 – Reframing marketing as education11:00 – Creating urgency without being pushy12:00 – Why client results matter for future sales13:00 – How testimonials become marketing tools14:00 – The connection between confidence and serving clients well Links mentioned: Connect with me: Facebook: https://www.facebook.com/liannekimcoach Instagram: @liannekimcoachJoin the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com Instagram: @mamasandco—‌Connect with me:  Facebook: https://www.facebook.com/liannekimcoach  Instagram: @liannekimcoachJoin the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com Instagram: @mamasandcoPodcasting support:https://theultimatecreative.com