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Podcast Episode

6 ways to use audio for book promotion

The Editing Podcast·Louise Harnby (fiction editor) and Denise Cowle (non-fiction editor)·20 July 2026·14 min

About this episode

Denise and Louise discuss the growth of audio in the book world, and how using sound creates reader engagement and helps build a fan base.Listen To Find Out More About:Narrating a sample chapterCreating free audio content that's usableHost a live sound eventBroadcast an interviewEncouraging sign-ups with your voiceStarting a podcastCaptivate: podcast hosting, stats and audience growth Editing Bites and other resourcesWrite to be Published, Nicola Morgan, Snowbooks, 2011Twitter chat #indieauthorchat hosted by Tim LewisCaptivateLibsynSoundcloudMusic Visualisation Video CreatorAudio-book Production (free booklet)‘How to turn YouTube subtitles into blog posts and transcripts’ (blog post and video tutorial)CleanfeedZoom Ask Us A QuestionThe easiest way to ping us a question is via Facebook Messenger: Visit the podcast's Facebook page and click on the SEND MESSAGE button.Denise And LouiseDenise Cowle Editorial ServicesLouise Harnby | Fiction Editor Music Credit‘Vivacity’ Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. Listen to find out more about:Narrating a sample chapterCreating free audio content that's usableHost a live sound eventBroadcast an interviewEncouraging sign-ups with your voiceStarting a podcastCaptivate: podcast hosting, stats and audience growth Editing bites and other resourcesWrite to be Published, Nicola Morgan, Snowbooks, 2011Twitter chat #indieauthorchat hosted by Tim LewisCaptivateLibsynSoundcloudMusic Visualisation Video CreatorAudio-book Production (free booklet)‘How to turn YouTube subtitles into blog posts and transcripts’ (blog post and video tutorial)CleanfeedZoom Ask us a questionThe easiest way to ping us a question is via Facebook Messenger: Visit the podcast's Facebook page and click on the SEND MESSAGE button.Music credit‘Vivacity’ Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By http://creativecommons.org/licenses/by/3.0/