Podcast Episode
Your story of change – Vision Tribe Summit 2025

About this episode
Carlos, Laurence, and Lana present the second session in their Vision Tribe Summit from February 2025.
This discussion will help you
Shift from traditional marketing approaches that target everyone to creating deeper impact with those who truly resonate with your values
Discover why vulnerability in sharing your journey can be your greatest asset in building genuine community connections
Understand how stories serve as "light for others to follow," providing guidance through shared experiences of challenges and transformation
See how the principle "People like us do things like this" creates powerful cultural bonds that transcend traditional marketing approaches
Gain practical frameworks for using stories not just to sell products but to mobilize action, inspire change, and create safe spaces for deeper work
Learn the value of crafting "future stories" that invite co-creation and collaboration, even before your vision has fully materialised
Links
Join the conversation live
Become a member of the Happy Startup School
Join the next Vision 20/20 cohort