How to Audit Your Social Media Content Before Building a Strategy

How do you build a smart social media strategy if you don’t know what’s already working?Before you decide to post more, jump onto another platform, or completely overhaul your content strategy, take a step back and audit your social media presence.In this podcast, I’m sharing a simple social media audit you can do to understand where you are now, what needs updating, what content is performing, and where you should focus your time moving forward.You’ll learn:📍 How to Google yourself and see what potential clients are finding  📍 Why your social media profiles, photos, bios, links, and brokerage information need to be updated  📍 How to decide which social media platforms deserve your attention  📍 Why you don’t need to be everywhere  📍 How to ask your database where they spend time online  📍 Which social media analytics actually matter  📍 How to review your top-performing content from the last 30, 60, and 90 days  📍 Why reach, engagement, comments, shares, and consistency can help shape your future strategyThis is especially important for Realtors, real estate agents, entrepreneurs, and small business owners who want to create a more intentional social media and content marketing strategy.Remember: You don’t need more random content. You need to understand what’s working, what isn’t, and what your audience actually wants before you build your plan.🔗 Learn more about the #GetSocialSmart Academy:  katielance.com/academy🎤 Looking for a keynote speaker for your next event? katielance.com/speaking📲 Connect with me on Instagram: instagram.com/katielance▶️ Subscribe on YouTube: youtube.com/katielance🌐 More resources: katielance.com