#GetSocialSmart Academy Spotlight: Joanne Powell on…

About this episode

What if the biggest change in your marketing wasn't learning another social media hack... but gaining the confidence to simply show up?In this #GetSocialSmart Academy Spotlight, Katie Lance sits down with longtime Academy member Joanne Powell, Managing Broker with Berkshire Hathaway HomeServices serving Clark County and Southwest Washington.Joanne has been part of the #GetSocialSmart Academy since 2019, and in this conversation she shares how consistency, authenticity, and community have transformed not only her marketing—but also her confidence.You'll hear why she stopped chasing algorithms, how she repurposes content to save time, and why her clients appreciate seeing the real person behind the real estate business.In this interview you'll learn: • Why "done is better than perfect" became Joanne's marketing mindset • How authentic content builds stronger client relationships • Why engagement isn't the only measure of success • The power of repurposing your content • How the Academy community keeps members motivated and learning • Why consistency beats chasing every new social media trend • Joanne's advice for Realtors who are thinking about joining the Academy💬 We'd love to hear from you: What has helped build your confidence with social media? Let us know in the comments below!🏡 Connect with Joanne Powell: 🌐 Website: https://jopowellrealestate.com/ 📸 Instagram: https://www.instagram.com/joannepowell_realtor/Katie's Resources and Links: 👇 Learn more about the #GetSocialSmart Academy: https://www.katielance.com/academy🎁 Get my FREE Content Grid: https://www.katielance.com/contentgrid🌐 Website: https://www.katielance.com🎤 Hire Katie to Speak: https://www.katielance.com/speaking📸 Instagram: https://www.instagram.com/katielance👍 Facebook: https://www.facebook.com/katielanceconsulting💼 LinkedIn: https://www.linkedin.com/in/katielance▶️ Subscribe for weekly practical social media, AI, Canva, YouTube, and marketing strategies to help you build relationships, stay consistent, and grow your real estate business.00:00 Welcome and Introduction 00:29 How Joanne Found Academy 01:03 Community and Learning Benefits 01:55 Confidence and Authentic Marketing 03:16 Content Calendar and Repurposing 04:21 Advice for Fence Sitters 05:12 Learning Mindset and Mastermind 06:00 Connect with Joanne and Wrap Up#GetSocialSmart #RealEstateMarketing #Realtor #SocialMediaMarketing #KatieLance