How Betti Russo Built Confidence & Visibility with Video |…

About this episode

How can video help you build more confidence, visibility, and connection in your real estate business?In this #GetSocialSmart Academy Spotlight, I sit down with longtime Academy member and North Jersey real estate broker associate Betti Russo to talk about her journey with social media, video marketing, confidence, and building a recognizable personal brand.Betti shares the story of one of her first Facebook Lives – when I encouraged her to step outside during one of our Napa Masterminds, hit the LIVE button, and just go for it. That one moment helped change the trajectory of how she showed up online.Today, Betti says people regularly tell her, “I see you everywhere.” Her consistency on social media and video has helped her become more visible in her North Jersey community, get more involved locally, teach others, and even walk into listing appointments with greater confidence.In this conversation, we talk about:* How Betti went from being afraid of video to confidently showing up on camera * Why video builds skills that go far beyond social media * How consistency can make you more recognizable in your local market * Why authenticity matters more than looking or sounding “perfect” * How social media can help Realtors build stronger relationships * The importance of community, connection, and continuing education * Why Betti has remained a #GetSocialSmart Academy member for years * How the Academy helps real estate professionals keep up with an ever-changing marketing landscapeOne of my favorite reminders from this conversation: Your clients already know what you look and sound like. You don’t need to become someone else to succeed on video. You just need to get comfortable being YOU.🏡 Ready to get smarter about your social media, video, AI, and marketing?Join the #GetSocialSmart Academy: https://www.katielance.com/academy🎤 Looking for a keynote speaker or social media training for your organization? https://www.katielance.com/speaking📲 Connect with me on Instagram: https://www.instagram.com/katielance🎥 Subscribe on YouTube: https://www.youtube.com/katielance💡 Grab my free social media resources: https://www.katielance.com/freebies📲 Connect with Betti: https://www.instagram.com/betti_russo/#RealEstateMarketing #VideoMarketing #RealtorTips #SocialMediaMarketing #getsocialsmart 00:00 Welcome and Introductions 00:35 How Betti Found Academy 01:48 Community and Connections 03:04 First Facebook Live Breakthrough 04:45 Business Impact and Confidence 07:22 Camera Mindset Tips 08:07 Why Join and Keep Learning 08:53 Google Business Profile Takeaways 10:35 Where to Connect with Betti 11:12 Final Thoughts and Sign Off