What Black Friday is telling us about Consumer Behavior Trends

Consumer behavior has undergone a lot of changes during the pandemic, but Black Friday is still the cornerstone of the retail world. A lot of small businesses rely on this time of year for survival, so we spoke with Howard Grosfield, Executive Vice President and General Manager- US Consumer Marketing, AMEX about what trends they are seeing and how retail can flourish despite the challenges this winter. Guest: Howard Grosfield, Executive Vice President and General Manager- US Consumer Marketing, AMEX Hosts: Kisha Allison, Head of Content, Money20/20 USA Rachel Morrissey, Content Producer, Money20/20 Producers: Roland Bodenham, Senior Video Producer, Ascential Kisha Allison, Head of Content, Money20/20 USA Follow Money20/20: YouTube: @Money2020Tv LinkedIn: https://www.linkedin.com/company/money2020/ Instagram: https://www.instagram.com/money20_20 Facebook: https://www.facebook.com/Money2020 X: https://www.twitter.com/Money2020 TikTok: https://www.tiktok.com/@money20_20