Podcast Episode
AI Hype vs. Reality

About this episode
Featuring: Ernest Koe, CEO of Proof Todd Geist, CTO of ProofDescription:
In this episode of the Context Podcast, Ernest Koe and Todd Geist cover “This Week in AI: FileMaker Edition.” They dig into the AI hype cycle: why “token maxing” is largely meaningless, why productivity gains don’t automatically translate to revenue, and why attention is the scarcest resource in the agentic era. They also react to a landmark Claris webinar led by former co-host Martha Zink, which drew over 1,000 attendees and previewed first-party agentic development coming to FileMaker.
You can also view this podcast on Youtube.
Featured Links:Addy Osmani: The Orchestration Tax (attention engineering in the AI era)Ryan McCann’s Blog Post: How Claris is building for what comes nextProof CommunityProofKitProofKit’s YouTube PlaylistThe Mars Trilogy (Red Mars, Green Mars, Blue Mars) – Todd’s book recommendationAgentic development with FileMaker