Color, Content & Italian Design: How to Grow a Creative Brand

In this episode of The Business of Antiques, host Toma Clark Haines, CEO of The Antiques Diva & Co, sits down with Kate of Mad About the House to explore how consistent content, authentic storytelling, and thoughtful design can build a recognizable and profitable creative brand. Kate shares how her journalism career evolved into an influential interior design blog and Substack, why treating writing like a muscle helps overcome creative blocks, and how antique dealers can turn the objects around them into engaging content. They also discuss the psychology of color in homes and businesses, the relationship between our surroundings and mental well-being, and Kate’s immersive Italian design retreats in Turin, Milan, and Venice—offering practical inspiration for antique dealers, interior designers, and creative entrepreneurs who want to strengthen their brand, connect with their audience, and grow with confidence.Check out the links from our episode.Kate: madaboutthehouse.com | Substack | InstagramToma: Instagram | antiquesdiva.com | Substack