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Podcast Episode

Vicki Cantrell - Co-Founder & CEO of Vendors in Partnership (VIP)

The Marketing Playbook with Mark Friedman··14 September 2026·44 min

About this episode

Vicki Cantrell, the Co-Founder & CEO of Vendors in Partnership (VIP), adds her page to the Marketing Playbook. Hear why saying no is a strategy, how sometimes the safer bet isn't the obvious one, why community closes the gaps technology can't, what she learned from working closely with Tory Burch, and her upbringing as the 5th of 6 children. Connect with Vicki at VendorsInPartnership.com, on the Vendors in Partnership LinkedIn, and on her LinkedIn