Building Trust in Digital Health, with Geoffrey Schiavon

Geoffrey Schiavon is a marketing leader with more than 15 years of international experience driving growth through B2B2C business models across ecommerce and health tech. His expertise spans performance marketing, customer engagement, strategic partnerships, and go-to-market strategy, helping businesses build lasting relationships and drive sustainable revenue growth. Before joining dacadoo as Head of Marketing & Client Success, Geoffrey spent nine years at Webloyalty, where he held a variety of marketing leadership roles, partnering with leading retailers and ecommerce businesses across Europe to deliver scalable customer acquisition and retention programs. Today, Geoffrey helps insurers, banks, and retailers leverage AI, behavioral science, and gamification to create engaging digital health experiences that improve customer wellbeing and business outcomes. Outside of work, Geoffrey is a licensed private pilot and enjoys exploring the intersection of technology, precision, and lifelong learning. What you'll learn about in this episode: Why trust is the foundation of healthcare branding and how it shapes customer interactions. How dacadoo differentiates itself through personalization, engagement, and a holistic approach to health. How messaging evolves to address the unique needs of insurers, employers, retailers, and healthcare organizations. Balancing brand, product, and performance marketing, including how these functions work together to drive growth and measure success. Why retailers are an important growth opportunity and how wellness is creating a new customer engagement. How AI is improving efficiency and influencing the future of marketing. Additional resources: Geoffrey Schiavon on LinkedIn dacadoo newsletter on LinkedIn dacadoo's website Josh Dougherty on LinkedIn Josh Dougherty's speaking site A Brave New's website