How Zivian Health Builds Trust, with Chris Prudhomme

Chris Prudhomme is a digital marketing leader with 10+ years of growth, brand, and performance experience. He is currently Head of Marketing at Zivian Health, a B2B healthcare SaaS company that provides compliance infrastructure for organizations deploying advanced practice provider (NP & PA) workforces. Chris began his career on the agency side as a copywriter and has grown into a hands-on marketing leader with range across content, SEO, paid media, and creative strategy, working in industries from social innovation to hospitality. His focus has increasingly centered on healthcare and workforce management: before Zivian, he led digital marketing at Gifted Healthcare, a national clinical staffing company, where he built the demand engine that drew thousands of clinician applicants a year. Chris now applies a blend of his creative roots and performance rigor to one of healthcare's most complex, trust-driven categories. What you'll learn about in this episode: How Zivian Health uses brand to make complex regulatory and compliance challenges feel simpler, clearer, and more manageable. Why trust is one of the most important differentiators for healthtech brands and how branding helps earn it before the sales conversation begins. How to simplify complex healthtech value propositions by focusing on the human emotions behind the problem, not just the technical features. How memorable healthtech brands can be distinctive without sacrificing credibility, professionalism, or trust. How Zivian Health is positioning itself around the shift in how healthcare organizations build and manage their clinical workforce. Why brand building and performance marketing should work together, and how a strong brand can make performance marketing efforts work harder. How niche healthtech companies can prioritize the right marketing channels when their total addressable market is highly specialized. What healthcare brands need to consider as AI becomes more embedded in healthcare—and why clinical oversight and trust will be critical to responsible adoption. Additional resources: Chris Prudhomme on LinkedIn Zivian Health's website Josh Dougherty on LinkedIn Josh Dougherty's speaking site A Brave New's website