The Real Cost of the Edinburgh Fringe | PR, Marketing, Strategy and Finance

Over 3,000 shows perform at the Edinburgh Fringe every August. So how do you get a show there — and how do you make it stand out?Jamie Body spends the festival on the ground with the people making it happen: PR Chloé Nelkin of Chloé Nelkin Consulting, Alex Harvey of circus company Ockham's Razor (Collaborator), co-writers Alex Moneypenny and Adam Tuffre (The Shocking Truth About Flat Earth), Emily Weitzman (Furniture Boys), Corey Muizelaar (Behind Closed Doors), Alex Urwin of Kick It Anywhere (The Jolly Fisherman), and Rachel Twigg (Your Choice, Amanda Royce).They talk honestly about money, PR, flyering, venue strategy, star ratings and what happens after August — including the writers who are £18,000 in the red, and the producer who will sell out his entire run and still make a loss.In this episode:- Why PR is about profile, not a guaranteed sell-out- When Fringe planning actually starts (earlier than you think)- Why three stars is a good review- Choosing a venue you can fill over one that looks impressive- The true cost of accommodation, travel, previews and pints- Marketing that comes from the show rather than bolted onto it- How to build a second life for your show once the festival endsThe Business of Show Business covers the entertainment industry through a business and career lens, for performers, makers and everyone building a career in the arts.