Send us Fan Mail68% of US Google searches now end without a click. On this episode of Marketing Momentum, Avalanche founder Lance Beaudry makes the case that the headline stat is misleading and that…
Send us Fan MailMost companies abandon a message right when the market is starting to learn it. Lance explains why, using the classroom routine his four-year-old picked up in three days, and walks…
Send us Fan MailA website that looks good and a website that works are two different things. Lance breaks down the difference between UI and UX using an analogy Jordan Grooters shared from Nielsen…
Send us Fan MailYou can't edit an AI Overview, but you can improve what it reads.Lance opens with a client screenshot and one line: "This isn't true." Google had confidently told searchers a service…
Send us Fan MailThe companies that win are not always the ones with the biggest budgets.In this episode, Lance draws on 12 years of strategy meetings to describe what separates companies with momentum…
Send us Fan MailWhat phrase has Lance heard most in 12 years of running an agency? "I wish we would have started sooner."In this episode, Lance breaks down why website opportunities sit untouched for…
Send us Fan MailThe most valuable marketing often starts after someone becomes a customer.A few weeks ago, my family and I were invited to a customer appreciation night at a Whitecaps game. The…
Send us Fan MailMost teams have no reliable way to connect website changes to performance data. That is the problem Lance built Page Pulse to solve. In this episode, Lance walks through Page Pulse, a…
Send us Fan MailAI can help you build the plane, but it still can't fly it.In this episode, Lance breaks down what AI can and can't do for your marketing. It will design websites, write copy, and…
Send us Fan MailAI can help you publish faster, but it can't make you stand out.In this episode, Lance breaks down why the barrier to good-enough marketing has collapsed and why that's a problem when…
