Podcast Episode
Is it dangerous to label yourself a "black owned business?"

About this episode
Finance PhD Dr. Boyce Watkins debates John Hope Bryant assessment that you shouldn't label your business as a Black-owned business.
According to Dr. Watkins, who has a PhD in finance, how you label your business is a nuanced decision that involves:bread versus deaththe ability to establish a nicheconnecting to a cultural identitywhether or not you have a bottom line that relates to something more than just money Dr. Boyce Watkins is a finance PhD, founder of the Black Business School, and a faculty member at Morehouse College. To learn more, please visit BoyceWatkins.com.