My Seitan Video Went Viral, Here's What 5,000+ Comments Taught Me

My seitan (aka "homemade meat") video just crossed 2.7 million views on TikTok and gained me over 25,000 new followers but it also brought in over 5,000 comments, and a solid 60-70% of them were... not kind.In this episode, I'm reading through some of the funniest, most confused, most surprisingly thoughtful, and most unhinged comments I got — from people convinced I invented bread, to a self-proclaimed chemistry professor explaining gluten formation, to meat-eaters defending seitan harder than some vegans. I talk about why seitan (a 1500+ year-old Buddhist monk creation) is having a viral moment again, the flour-wash method vs. vital wheat gluten debate, and what it's like watching your food go in front of an audience that has zero context for what they're looking at.Also: why I think the haters might actually be part of the movement.Send us Fan Mail