How To Build Trust with Your Audience with Jennie Wright

What really builds trust in business? According to Jennifer Urezzio and email marketing expert Jennie Wright, it isn't flashy income claims or perfectly curated branding—it's authenticity, boundaries, and consistency. In this heartfelt conversation, Jennie shares how life's greatest challenges taught her perseverance and the importance of showing up as her authentic self. Together, Jennifer and Jennie explore why vulnerability creates connection, why leaving your ego at the door is one of the greatest marketing strategies available, and how trust begins by honoring yourself first. The discussion dives into practical ways entrepreneurs unintentionally erode trust—overexplaining, abandoning boundaries, people-pleasing, and trying to be everything to everyone. Instead, they encourage business owners to communicate honestly, maintain healthy boundaries, and consistently show up in ways that feel aligned rather than performative. You can learn more about Jennie at https://jenniewright.com/ About Jennie Jennie Wright is an expert in email list growth and lead generation with over a decade of experience helping business owners achieve their marketing goals. She is the creator of The List Injection Method™, a system that uses inbound attraction and permission marketing to help clients and audiences generate leads. With a track record of building over 400+ list builds, Jennie has a deep understanding of the essential steps to creating events that not only attract ready buyers, but also build trust and engagement with audiences. Jennie's mission is to empower business owners with intelligent and authentic marketing, lead generation, and business growth strategies that drive bottom-line results. She is a sought-after speaker, consultant and fractional CMO who inspires audiences and clients with her expertise, passion, and practical advice. The Asked and Answered by Soul podcast is dedicated to helping you understand that your Soul is the answer. To learn more about your soul's answers and purpose, access your free guide at www.themythsofpurpose.com. Learn more about your ad choices. Visit megaphone.fm/adchoices