Content Marketing Real Talk with Joanna Rutter from Animalz

On this episode of the 3C Podcast, Brett talks with a Content Marketer at Animalz, Joanna Rutter. The two discuss the dark side of writing as a content marketer, mental health, the Superpath group, and speculate how the future of AI and automation will improve their careers. 0:00 Intro 1:20 Conversation with Joanna 3:51 Career path of a content marketer 5:48 Superpath 7:50 What attracts writers to content marketing 14:00 Dark side of content marketing and mental health 20:40 Content vs digital marketing 31:40 Narrowing down your audience 40:38 Advice to marketers 43:21 OutroGet our newsletter and sign up to be on our waitlist!Joanna: | Twitter | Website | Animalz Follow Fathom:| Website | Blog | Twitter | LinkedIn