Small Business Marketing with John Jantsch

We talk with one of the real gurus of Small Business Marketing, John Jantsch. John wrote the groundbreaking book Duct Tape Marketing, and also recently published a new book called The Self Reliant Entrepreneur. To find out more about John, visit https://ducttapemarketing.com/ In our discussion we cover: What is the Marketing Hourglass and why is the concept of the hourglass so important in understanding the customer journey?What are your top 3-5 tips for a small business owner looking to improve their marketing in the current environment?How realistic is it for a small business owner to get their marketing work done on their own / without either hiring staff or contracting with consultants or agencies?What is most important for a small business owner to get done when it comes to marketing strategy?How important is marketing automation for small businesses?What is a total online presence and why isn’t a website or a Facebook Page enough?What has been most UN-changed in marketing for Small Businesses since you first wrote Duct Tape Marketing?What can a business do to vet a marketing agency or consultant?