Shann Biglione: AI Is Coming For Marketing. Now What?

#198 Pat sits down with Shan Biglione, co-founder of Kumkuat AI, to talk about why marketing may be particularly vulnerable to AI, how agencies will change, and why synthetic audiences are already reshaping research. We also get into something that's a bit old school: humans. Shann makes the case that understanding customers, building relationships, and creating brands people actually give a damn about may become even more valuable as AI gets better. Plus, we tackle the uncomfortable question: When everyone has AI, where does your competitive advantage come from? Connect with Shann: https://www.linkedin.com/in/shann/ Check out his podcast: The Over Thinkers Great article in Forbes: 5 Reasons Marketing Is One Of AI's Most Vulnerable Professions Connect with Pat: https://www.linkedin.com/in/pmcgovern1/ Before you go, could you do us a fav… please take a minute and leave us a comment. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.