248: Why visible clarity shapes parental decisions – 1/5

The Insight Series with Charlie Maughan – Creating clarity parents can see and navigate – Orientation In episode one of 'Creating clarity parents can see and navigate', Charlie explores why visible clarity is more than a design issue. He explores how parents experience a school through its website, visual identity, photography, publications, signage, social posts and everyday communications. Charlie then poses that parents do not see these touchpoints as separate from the school experience. Instead, they use them to judge how organised, professional and trustworthy the school is. Episode Links: Stanford Guidelines for Web Credibility Jakob's Law – Nielsen Norman Group Information Sent – Nielsen Norman Group Minimise Cognitive Load to Maximise Usability – Nielsen Norman Group Got more questions for Charlie and the team? You can ask them via the following: Email: smc@imageseven.com.au Have you heard about imaginate? The bespoke video solution for schools. If you're ready to take your school's video to the next level, head to imageseven.com.au/imaginate.