Eric Mauer: Sturgis and the People Behind Motorcycle Culture | Shop Talk 340

Eric Mauer joins the Cycle Source Shop Talk crew for a candid conversation about motorcycles, Sturgis, custom bike culture, and the relationships that have shaped the industry.Chris Callen, Heather Callen, Mark Persichetti, and Eric look back on his journey through motorcycle media, his years with Turn 14 Powersports, Bonneville, and the Sturgis Motorcycle Rally. Eric shares the unforgettable moment during Sturgis 2005 when he realized he was living a life most riders only dream about, along with stories about the people and experiences that made it possible.The crew also covers the return of the Baker Drags at Thunder Road Raceway, the 20th Annual Cycle Source Custom Bike Show, Riding For Warriors, MotorDrome racing, Tankful 2026, Brandon Buckmire's Evo-powered build, Milwaukee Leather's NextG performance rain gear, and another key giveaway for Smokeout 26.If you're passionate about Harley-Davidsons, custom motorcycles, choppers, motorcycle history, Sturgis, or the people who continue to keep this culture alive, this episode is one you won't want to miss.