Driving Value with Scientific Pricing Strategies

Pricing is often an overlooked lever in private equity value creation, but even small adjustments can drive meaningful margin improvement. In this episode, host Bob Woosley is joined by Alexis Underwood of Wynnchurch Capital and Jared Wiesel of Revenue Analytics to explore how a more data-driven, structured approach to pricing uncovers hidden opportunities across portfolio companies. From diligence through the hold period, they discuss how firms are identifying pricing inefficiencies, implementing practical changes and building pricing into an ongoing capability. The conversation also highlights the critical role of sales alignment, change management and continuous refinement in sustaining impact. Our Speakers: Bob Woosley, Private Equity Practice Leader, Frazier & Deeter Advisory, LLC Alexis Underwood, Managing Director, Wynnchurch Capital Jared Wiesel, EVP, Revenue Analytics