Juliet Kinsman - Maintaining Integrity, Solutions-Led Storytelling and The Future of Journalism

We’re starting Season 3 with a bang as we welcome Juliet Kinsman—the powerhouse behind Bouteco and host of the Funny Old World podcast. Juliet has lived a dozen lives in one, from the heady days of Ibiza music journalism to shaping the voice of Mr & Mrs Smith and being the first Sustainability Editor at Conde Nast Traveller.We cover a lot.How do travel brands avoid greenwashing and maintain integrity? What does sustainability really mean? And what part does storytelling play in it all?Whether you’re interested in the evolution of travel journalism, the ethics of AI, or practical PR & sustainability strategies, Juliet brings decades of experience to the table. We discuss her journey from Ibiza journalist to sustainability consultant and explore why grit is the secret ingredient to a successful career in travel.What you’ll learn in this episode:Juliette Kinsman’s journey from music journalism to travel mediaThe growth of sustainable and regenerative travelHow luxury hotels are adapting to conscious consumersThe role of influencers and digital media in modern storytellingWhat “solutions-led storytelling” means (and why it matters)How brands can create stories that truly engage audiencesThe balance between data and creativity in content strategyThe future of journalism, trust, and earned mediaKey traits for success: grit, integrity, and curiosityActionable advice for newcomers in travel and hospitality This is a real beauty to get Season 3 started - let us know what you think! 💥***If you liked the episode we'd be super grateful if you could rate and review the show so we can get it out to as many people as possible and keep creating more content like this.For future updates subscribe here, and you can also follow us on the social platforms below where we'll share future podcasts along with more helpful insight in various forms.Podcasts: https://north9.agency/podcasts/LinkedIn: http://linkedin.com/company/north9-agencyInstagram: https://www.instagram.com/north9agencyThank you!