Duncan Grossart - Finding Brilliant People & Leading with Heart

How do you build the highest-scoring B Corp travel company in the world while turning global re-wilding initiatives into deeply immersive, commercially successful experiences?In this season finale of The Travel Growth Podcast, Duncan Grossart pulls back the curtain on how he founded Journeys With Purpose. While you might expect a purely "touchy-feely" discussion on mission and vision, Duncan delivers a masterclass in practical, hard-nosed entrepreneurship. Drawing on his immense depth of knowledge from his previous media and non-travel businesses, he shares exactly how to apply corporate rigour to passion-driven travel.You’ll learn:How to find great people, communicate seamlessly, and build a team that transforms a vision into realityThe unbreakable link between commercial success and impact success—and why your business needs bothHead vs. Heart: Knowing exactly when to lead with emotion and when to lead with clinical business metricsStorytelling in Travel: Why being less literal with imagery and focusing entirely on feeling will transform your marketingWhat re-wilding and conservation look like when executed as a robust, high-level business strategyThe power of being dependent and dependable, and what "being a strong man" truly means in modern leadership Duncan also shares how his personal upbringing and experiences with loss shaped his profound motivation, what he’s learned from leading experts in global rewilding, and why taking action will always beat sitting around and planning.Whether you're:✔️ Trying to navigate the rigorous path to becoming a certified B Corp ✔️ A travel founder trying to balance profitability with an environmental mission ✔️ Looking for a real framework to scale and communicate with an international team ✔️ Or an entrepreneur looking for an honest, deeply experienced roadmap to building a meaningful brandThis episode is a masterclass to end the season.Key themes: travel entrepreneurship, B Corp travel, rewilding, global conservation, business scaling, team communication, travel marketing, purpose-driven business, leadership.Who this is for: Tour operators, sustainable travel founders, eco-hospitality leaders, and any entrepreneur looking to apply proven corporate strategies to an impactful, passion-led business.00:00 Introduction to Duncan Grossart 01:00 Duncan's Early Influences and Background 05:09 Transitioning to the Business World 09:45 Key Learnings from Business Experience 18:28 The Importance of Team Communication 26:09 The Birth of Journeys with Purpose 31:35 Understanding Rewilding and Conservation 39:35 Balancing Commercial and Impact Success 46:51 Reflections on the Travel Industry 50:31 The Power of Storytelling in Travel 52:15 From Head to Heart: A Personal Journey 55:16 Defining Success and Impact 01:00:17 The Role of Loss in Motivation 01:03:45 The Importance of Nature and Conservation 01:19:03 Advice for Aspiring Entrepreneurs in Travel🌍 Follow Our Journeynorth9: https://north9.agencyPodcasts: https://north9.agency/podcasts/🎗️ 100% Profit GivingWe’re giving away 100% of our profits: https://north9.agency/one-hundred/👇 Our SocialsFacebook: / north9agencyLinkedIn: / north9-agencyInstagram: / north9agencyX: https://x.com/north9agency