The AI Visibility Problem Local Businesses Need to Know

What if ChatGPT recommends your business, but Gemini, Claude, and Perplexity all choose someone else?A new Yext study analyzed 491,972 shared local query-market tests across four major AI platforms and found that all four chose the same #1 local business only 4% of the time. In 48% of cases, every platform picked a different winner. The study also found that when all four did agree, the winning business’s own website appeared among the cited sources 91% of the time. In this episode of Local SEO in 10, we explain why there is no single “AI ranking,” how different AI platforms rely on different mixes of websites, directories, reviews, and other sources, and why a business can look strong in one AI system but barely appear in another.Get More Local SEO TipsHave a question about local SEO? Explore more episodes of Local SEO in 10 and ⁠⁠⁠⁠⁠subscribe to our newsletter⁠⁠⁠⁠⁠ for practical marketing tips, useful checklists, and additional episode resources.About the HostsAdam Duran⁠⁠⁠⁠⁠ is a local SEO specialist and director of Magnified Media⁠⁠⁠⁠⁠, a California digital marketing agency with offices in San Francisco, Los Angeles, and Walnut Creek. Magnified Media helps businesses improve their visibility through local SEO, national SEO, website design, content marketing, marketing strategy, and lead generation.Outside of work, Adam volunteers with CoCoSAR and enjoys hiking and Brazilian jiu-jitsu.Jamie Duran⁠⁠⁠⁠⁠ is the owner of Solar Harmonics⁠⁠⁠⁠⁠, a Northern California solar company helping homeowners, businesses, and farms take greater control of their energy through solar energy systems.