AI in Whiskey with Courtney Sandora

This week on The Bourbon Showdown, Jesse sits down with Courtney Sandora, Founder of GoSocial and Co-Founder of Bourbon Signals, to explore how AI is changing the way consumers discover, research, and choose bourbon.Courtney takes us inside Bourbon Signals and the fascinating question behind it: When someone asks AI what bourbon to buy, which brands get recommended—and why?We talk about what influences those recommendations, why some bourbon brands are showing up while others are being left out, and how reviews, social media, podcasts, creators, awards, and the larger digital conversation surrounding a whiskey can help shape what AI knows—and ultimately recommends.We also dig into what this means for the future of bourbon marketing, brand discovery, and the spirits industry, and what whiskey brands should be thinking about right now as consumers increasingly turn to AI for recommendations.It's bourbon, branding, marketing, technology, and the future of how we discover what's in our glass.And you know the rule…What do we do when we're talking to good people about good whiskey? WE DRINK IT! 🥃