Podcast Episode
B2B SEO: The #1 Reason Brands Actually Get Recommended in AI Search — with Gaetano DiNardi
About this episode
Learn how to use AI to answer the marketing questions that actually matter. Join our free live Masterclass → https://www.passetto.com/ai-marketing-kpi-masterclassShowing up in AI search isn't a ranking game. It's a category-level eligibility problem.In this episode, Carolyn and Amber sit down with Gaetano DiNardi, the GOAT of SEO, to break down what actually gets a brand recommended by an LLM: entity association, AKA the model's pre-existing, trained-in belief that you belong in a category. It takes months, sometimes years, to build. No schema markup or "LLMs.txt" trick shortcuts it.Then they go after the citation obsession running the GEO conversation. Gaetano has clients getting cited constantly and still not getting recommended, because a citation and a recommendation aren't the same thing.Topics covered:Why GEO is a category eligibility problem, not an SEO ranking problemWhat "entity association" is, how long it realistically takes to build, and why some brands shouldn't even try yetThe citation myth: why getting cited everywhere doesn't mean getting recommended, and why the "95% third-party" stat is misleadingWhat it actually takes to get recommended by name when a buyer asks an AI tool for a shortlistWhy top-of-funnel content is dying on owned domains and moving to "rented land" (YouTube, LinkedIn, Substack)Who should prioritize SEO/GEO right now, and who's still too early to bother
Skip to 47:00 to watch a live walkthrough: Gaetano reverse-engineers a ChatGPT recommendation in real time, asking it directly how it landed on an answer and which sources it actually pulled from.-----------------------------------------------------Measure marketing beyond leads and last-touch attribution.Passetto unifies CRM and marketing data into one clean, governed model, to finally help marketing leaders measure the KPIs they actually need.See how marketing influences pipeline, how marketing changes win rates and deal size, which programs are actually working, and where to invest next. Then query it all through AI, on demand.🚀 See what Passetto can show you → https://www.passetto.com/book-a-call-----------------------------------------------------🔗 MORE FROM GAETANOFollow Gaetano on LinkedIn: https://www.linkedin.com/in/officialg/ Subscribe to Gaetano’s Substack: https://marketingadvice.substack.com/ Work with Gaetano: https://marketingadvice.io/ -----------------------------------------------------📹 B2B Marketing is Hard Until You Build Systems Like This: https://www.youtube.com/watch?v=ehJ1kEGgk0A 📹 Why B2B Marketing Measurement is Broken: https://www.youtube.com/watch?v=Xv8MSmnAu3YSubscribe to Passetto’s YouTube channel: https://www.youtube.com/@PassettoGTM