417: When Clients Say It's Too Expensive Here's What's Actually Happening

On this solo episode, Stacey explains that when a prospect says “it’s too expensive,” the real objection is usually an unresolved issue involving value, confidence, cash flow, and trust.Key takeaways:-It's too expensive almost never means it's too expensive.-Trust is not built with testimonials.-Never discount before you diagnose.Tweetable Quotes:"They're not doubting your price. They're doubting their own outcome." -Stacey O'Byrne"The price objection is not the end of the conversation, it's the beginning of the real one." -Stacey O'Byrne"When someone says it's too expensive, what they're actually saying is, I don't yet see why this is worth that much to me specifically." -Stacey O'ByrneResources:Instagram: @pivotpointadvantageIf you’re ready to take yourself and your business to the next level and are interested in a coaching program that will get you there check out: http://pivotpointadvantage.com/iwantsuccessJoin an interactive environment to help you build the success you’ve always wanted with other like-minded, success-driven entrepreneurs, business owners, and sales professionals: https://facebook.com/groups/sellwithoutselling