#540: Leaders in Customer Loyalty: Brand Stories | How TGI Fridays Has Rebuilt its Digital Experience for the Modern Age

Send us Fan MailSince joining TGI Fridays in January 2025 as Director of Global Marketing, Christopher Houston has made it one of his priorities to ensure that the company’s digital platforms serve as a conduit for the brand, rather than a barrier.  Houston is focused on innovating to create a digital guest journey that is streamlined not just for TGI Fridays’ current guests, but also the next digital-first generation. This means making sure all the digital touch points reflect the energy that the restaurant’s guests feel when they visit Fridays, according to Houston. Stay connected with Loyalty360! Follow us on LinkedIn and X for the latest loyalty insights, industry news, and upcoming events. https://www.linkedin.com/company/loyalty-360 https://x.com/Loyalty360 https://www.youtube.com/@Loyalty360_